It Starts Early

Came across a post in my G+ stream that I thought I'd share here. What caught my eye at first was not the informative article, (as it was written in Italian,) but rather the picture that accompanied the post. Honestly, last night's Thanksgiving dinner resembled a little bit of this image. Not quite as bad, but still...


The article, found here, has been painstakingly translated for you. (Go Google Translate app!) It details what children are now requesting as Christmas gifts. No, it's not dolls or bicycles...read on and discover what this year's hottest children gifts are going to be.

December is approaching and with it the holiday season, expectations for children and adults. Even the young people began to think about the gifts you want to receive, while the adults to set aside the money to finish the year with a bell'acquisto. But what are the most popular gadgets under the Christmas tree? The group Nielsen has conducted research on the example of some American children between the ages of 6 and 12 years, asking them to explain their desires for future gifts. 

Based on the responses received, 48% of children surveyed (almost one out of two) has shown interest in the Apple iPad, 36% for an iPod touch or an iPad mini, while 33% already thinking about an iPhone. Also this year remains a "I Christmas" full of gifts from Apple, with a ranking that Cupertino sees the goods with a 4 out of 5 the highest steps of the podium, next to the new Nintendo Wii U. Given the age group that has been given to the investigation, we can see once again that the iOS platform is emerging in the gaming market, thanks to its extensive catalog of games in the App Store. But even the best do not seem to regret the products with Apple .

If we move towards an audience aged 13 years and older, the percentage change but Apple products hold good positions. Nielsen informs that more than one adult in five Americans (21%) is willing to purchase an iPad during the holidays, most of those who are willing to buy a computer (19%) or a tablet that is iPad (18%) . The iPhone increased to 14% and remained above the percentages of competition, stops at 12% - smartphone than iPhone - or 11% if we limit ourselves to only one segment Android - assuming then that there is a 1% of customers willing to purchase an iPhone and Android phone.

Even this Christmas season will be devoted to consumer electronics and video game devices, confirming a trend of steadily rising sales for these two sectors. Wait for the statements of the results of the last fiscal quarter of the year to find out which of the hi-tech companies that are preparing to race - Apple, Amazon, Samsung, Google, etc. - Will prevail.